When the Grocery Store Was Simple: The Paradox of Choosing From 50,000 Products
The average supermarket in 1975 stocked about 9,000 products. Today it's closer to 50,000. Yet somehow, having five times as many choices hasn't made shopping easier or made us happier—it's made us more stressed, more indecisive, and oddly, more likely to buy the same things we always did.
Mar 13, 2026